I am talking about the picture of the beautiful club-fitting studio with all the latest technologies in club heads and shafts.  Then on the table is a Swingweight Scale!  What a waste of time, money and technology.  This instrument is preventing every golfer from reaching his or her potential.  Instead, the Mass and MOI of each of your clubs should be optimized to fit your body.  Then your subconscious mind only has to ingrain one swing rather than 13.  This patented technology, named BioMatch, is now available to every golfer online and it is easily applied to your existing clubs.  Your game will improve effortlessly as accuracy and distance increase.